About me

After over a decade advising companies on brand strategy and marketing, I kept seeing the same bad advice recycled into personal branding: play the algorithm, publish more, chase engagement.

But it rarely works for most people.

I created inLabs as a counterpoint.
A quiet space to rethink how we earn trust and attention. 

I also run tiny media Partners, where I help small B2B firms publish niche media that earns trust. But inLabs is different.

inLabs is for individuals who want to think in public and use thought kinship to build their personal brand.

If that’s you, we should talk.
We can connect on LinkedIn, or start an async conversation here.