About me

After over a decade advising small companies and boutique firms on brand strategy and marketing, I kept seeing the same bad advice recycled into personal branding. Roughly: publish more, chase engagement.

I created inLabs as a counterpoint.
A space to rethink how we earn  attention and trust, whether it is in B2B or in building and protecting our careers.

I also run Levers and tiny media Partners, where I help small businesses build their brands connect with their market.
But inLabs is different.

inLabs is for individuals who want to build their personal influence by thinking in public.

If that’s you, we should talk.
We can connect on LinkedIn, or start an async conversation here.