Framework
Coming soon
Personal branding for people who hate personal branding.
That’s the inLabs promise. I probably hate personal branding as much as you do, but I still need it. And so do you.
So, I’m building Framework.
The goal is to build a personal brand in public, from scratch, using my thinking in public framework and rejecting most of the traditional personal branding playbook and so-called best practices.
I’ll be pulling from both ends: strategy and tactics. You’ll get both.
I won’t hide anything: epic wins, epic fails, and everything in between.
Personal branding without the influencer bias that comes from gurus and consultants already having a massive following (I don’t have one. You don’t have one. And that’s perfectly fine).
This is a humble yet ambitious laboratory. Most experiments will feel highly uncomfortable for me, but that’s kind of the point. And every single one will aim to answer one core question:
How do we build long-term personal leverage without volume, without “selling ourselves” and without the cringe?
What's inside
A library of timeless ideas, levers, and resources for people who want to build personal leverage. No “posting tips” or hacks, but tools for strategic clarity and grounded tactics.
My Think in Public Framework, fully unpacked and mapped out, so you can start building your personal brand on your own terms.
Direct asynchronous access to me, in the form of “office hours”, so that all members’ questions contribute to refining the content.
Framework is a living research environment for the personal branding model I believe in: slow, thoughtful, low-volume, and built on relevance first.
What it costs
Framework costs €57 – one-time payment for lifetime membership.
No monthly/annual fee. No automatic renewal to turn off. I think we all need to escape subscription fatigue.
You pay once. You get everything, every update.
Even if I stop adding to it, the content inside is built to last.
But I intend to keep on building my personal leverage and influence for years to come.
Want early access?
Framework isn’t open yet. I’m still building and refining the library.
But if you’d like to start now, access some of its content, and get 1:1 guidance, there is a way in.
I’m offering a 2-hour async collaboration called Start With Clarity that includes lifetime access to Framework.
It’s a focused, asynchronous collaboration, to help you build your personal brand.