inLabs Praxis
Coming soon
Personal branding on your own terms.
That is inLabs’ promise and why I’m building Praxis.
The aim is to build a personal branding playbook without the influencer bias that comes from gurus and consultants already having a massive following (I don’t have one. You don’t have one. And that’s perfectly fine).
But more importantly, Praxis offers a way to create a personal brand from scratch, rejecting most of the so-called best practices and without chasing volume.
All models, frameworks, ideas, and experiments available in Praxis aim to answer one core question:
How do we build long-term personal leverage without volume, without content burn-out, and without the cringe?
What's inside
>> Access to my private Notion space: a library of timeless ideas, models, and resources for people who want to build personal leverage. No “posting tips” or hacks, but tools for strategic clarity and tactics that do not require a high-volume of content.
>> The Think in Public Framework, fully unpacked and mapped out, so you can start building your personal brand on your own terms.
>> Direct asynchronous access to me, in the form of “office hours”, so that all members’ questions can contribute to refining the content.
inLabs Praxis is a living research environment for the personal branding model I believe in: thoughtful, low-volume, and built on relevance first.
Want early access?
Praxis isn’t open yet. I’m still documenting and refining the library.
Reach out to me here, tell me a little bit about you, your career and your goals (pick the format that makes you the most comfortable), and I will do two things:
Add you to the launch list
+ create a special discount code for you and your friends.