The Lab
Coming soon
Personal branding for people who hate personal branding.
That’s the inLabs promise. I probably hate personal branding as much as you do, but I still need it. And so do you.
So, I’m building The Lab. (Yes, the “The” matters.)
The goal is to build a personal brand in public, from scratch, using my thinking in public framework and rejecting most of the traditional personal branding playbook and so-called best practices.
I’ll be pulling from both ends: strategy and tactics. You’ll get both.
I won’t hide anything: epic wins, epic fails, and everything in between. No filters.
This is the behind-the-scenes version of personal branding, without the influencer bias that comes from them having a massive following (I don’t have one. You don’t have one. And that’s perfectly fine).
This is a humble yet ambitious laboratory. Most experiments will feel highly uncomfortable for me, but that’s kind of the point. And every single one will aim to answer one core question:
How do we build long-term personal leverage without volume, without “selling ourselves” and without the cringe?
What's inside
A library of timeless ideas, levers, and resources for people who want to build personal leverage. No “posting tips” or hacks, but tools for strategic clarity and grounded tactics.
My Think in Public Framework, fully unpacked and mapped out, so you can start building your personal brand on your own terms.
The Lab is a living research environment for the personal branding model I believe in: slow, thoughtful, low-volume, and built on relevance first.
What it costs
I am still working the pricing out as I write this, but I already know one thing for sure: it will be offered as a one-time, lifetime membership.
No monthly fee. No automatic renewal to turn off. I think we all need to escape subscription fatigue.
You pay once. You get everything, every update.
Even if I stop adding to it, the content inside is built to last.
But I intend to keep on building my personal leverage and influence for years to come.
Want early access?
The Lab isn’t open yet. I’m still building and refining the library.
But if you’d like to start now, access some of the first videos, and get direct guidance, there is a way in.
I’m offering a 2-hour async collaboration called Start With Clarity. It includes lifetime access to the Lab for free.
It’s a focused, asynchronous collaboration, to help you build your personal brand.